奥伦Solomianik

在制作《欧博体育app下载》时, the content distribution platform had manual editing processes related to content quality as well as optimizations of content structure and metadata. These processes required resources investment of both time and staff.

After initial research had shown costs could be cut down with minimal impact to content quality, I designed and implemented a background automated process of content optimization. This solution allowed them to reduce staff costs by 90% while increasing content publishing throughput and scale by a hundredfold.

I identified a bottleneck in the way an XML-feed based product was used and developed in the company. 然后我研究并提出了另一种解决方案, 致力于其实施, and improved the resource usage and scalability of the company.

This product was the primary communication method with marketing partners and even tiny operational changes required hours of developer time and limited the ability of marketing managers to test new ideas or set up new integrations quickly. By identifying this bottleneck and seeing to its removal, the company has gained momentum and focus.

I designed and implemented a system that integrates the creation of data-driven, value-based targeting audiences directly via the Facebook营销 API. It also took into account the usage of those audiences on Facebook through a third party marketing tool while also providing a robust way to manage those on the company's back end.

有了这个新系统, 每行动成本(CPA)降低了50%, which enabled the company to outrun the competition and allocate more marketing budget to other channels.

我和不同行业的客户合作过, improving their search and social paid campaigns (谷歌广告, 必应, Facebook的广告, 推特, LinkedIn), 形成他们的营销策略, 指导观众的建立和跟踪, 进行关键词研究, 创意和复制实现, 以及持续的监控和优化.
From enterprise construction industry clients through NGOs and healthcare clients all the way to startups and initial product launches, I helped companies achieve their marketing goals and increase their marketing performance.