亚伦摩根, 市场营销专家 in 美国华盛顿特区
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亚伦摩根

验证专家  in 市场营销

市场营销专家

位置
美国华盛顿特区
至今成员总数
2024年1月5日

亚伦 is an accomplished and versatile digital marketer with a background in fast-growing and mission-driven organizations. He has a proven track record of delivering impactful digital strategies for prominent healthcare and technology companies. 亚伦的贡献推动了商业成果, 生成品牌拥护者, 已实施的持久流程, 并获得了奖项.

社交媒体品牌营销营销策略增长的市场营销电子邮件广告线下SEO电子邮件营销自动化社交媒体内容文案当地的搜索引擎优化搜索引擎营销(SEM)HubSpot的电子商务营销YouTubeSnapchat营销萌芽的社会电台广告需求一代

项目的亮点

蝴蝶智商+产品发布会
Led the launch of Butterfly's second-generation ultrasound probe on social media, 开车超过30岁,000 unique video views and a 300% increase in engagement rate, 超过所有竞争对手的声音份额(SOV).
潘多拉的音乐学家星期一
发起了潘多拉的音乐学家视频宣传活动, driving over eight million views across platforms through paid and organic social posts for three months.
场外搜索引擎优化锻造健康
Optimized existing 站外搜索引擎优化 and established a scalable foundation for best practices in offsite links, 减少对付费媒体的依赖. This expanded 打造健康's footprint with a 40% growth in brick-and-mortar and telehealth care.

专业知识

品牌营销社区创意方向数字营销数字营销策略市场营销研究 & 分析项目计划社交媒体

工作经验

数字营销总监

2023 - 2023
打造健康
  • Led digital marketing functions for DTC and B2B campaigns, reporting directly to the CMO.
  • Replaced the pre-existing digital agency and took digital activities in-house, 包括搜索引擎营销(SEM), 站外搜索引擎优化, 电子邮件自动化, 运动的优化, 端到端报告.
  • 建立公司在非现场SEO渠道的存在, 专注于谷歌商业页面, 今日心理学, Yelp, 谷歌位置, 和中央社报道.
  • 对业务的同比增长做出了贡献, including the digital footprint for a 40% expansion of telehealth and brick-and-mortar services.
  • Streamlined digital systems to generate actionable data, saving costs for the business.

数字营销总监

2019 - 2023
蝴蝶网络
  • 领导支持电子商务的机构, 企业潜在客户的产生, and international growth within the healthcare and 兽医 markets.
  • Achieved a seven to eight times ROAS growth and a one to six customer acquisition cost to lifetime value ratio across campaigns. I also supported a 30% marketing contribution to the 企业 B2B pipeline.
  • Managed the marketing team as the interim VP for two months, 处理产生的需求, 市场营销分析, 事件, 电子邮件营销, 预测计划, 以及高管演讲.
  • Launched social media presence and grew the following to 100,在三年内达到1000 +，平均参与率为4%.5% while driving brand share-of-voice to 115% above competition on related topics. 使用像Sprout这样的工具来分析性能.
  • 第一年就扩展到10多个市场, 支持医学教育, 护理, 兽医, 企业, 和电子商务措施.
  • Offered support with marketing and social media management during the IPO in 2021.

高级内容营销经理

2017 - 2019
潘多拉
  • Oversaw artist marketing and brand campaigns across organic and paid channels, 包括电台广告. I led a cross-functional team that paired artist partners with campaign opportunities.
  • Developed a marketing campaign strategy and led cross-functional working groups handling top-tier artist and festival content engagements, 包括西南偏南, 王子, 约翰的传说, 和詹妮尔·梦奈.
  • Built scalable processes to allow cross-functional teams to successfully engage multiple partners and drive business results while maintaining a marketing budget.

高级社交媒体经理

2014 - 2017
潘多拉
  • Led organic social media presence for 潘多拉 across 推特, 脸谱网, Instagram, Snapchat, YouTube, 和博客. 我支持社交媒体的实施和品牌推广, including a major brand refresh and multiple seasonal campaigns.
  • Supported social media presence at 12+ custom advertiser concerts annually, 包括西南偏南和几个主要节日.
  • 负责潘多拉博客的重新设计, driving a 200% increase in visitors month-over-month to 400,每月000.
  • Managed the "Musicologist Monday" campaign across social media, driving over 8 million YouTube views.
  • Co-founded 潘多拉's in-office "Whiteboard Session" concerts for YouTube and the company's blog.

蝴蝶智商+产品发布会

http://youtu.be/ytuASCxjC_k?si=m3kbZISA9qdBM1aN

Led the launch of Butterfly's second-generation ultrasound probe on social media, 开车超过30岁,000 unique video views and a 300% increase in engagement rate, 超过所有竞争对手的声音份额(SOV).

Butterfly iQ+ is the second-generation ultrasound probe created by 蝴蝶网络. The device and software contained many enhancements to the original offering in response to feedback and the needs of medical professionals. iQ+的发布活动, I identified 15+ reputable and influential healthcare professionals active on social media who were offered early access to the device. 推出后, many of these individuals produced a flurry of unboxing videos, 评论, 以及iQ+的教育短片. The authentic style and genuine enthusiasm spurred increased awareness, 社会交往, 新的追随者, 以及经营成果.

潘多拉的音乐学家星期一

http://youtu.be/Zp6nrf7Z6p0

发起了潘多拉的音乐学家视频宣传活动, driving over eight million views across platforms through paid and organic social posts for three months.

This project involved 19 videos featuring seven curation team members showcasing unique styles and approaches to song selection by music genre. The videos aimed to showcase 潘多拉's uniquely human connection to music, dispelling myths that online radio is nothing but a cold algorithm. The video series pulled back the curtain on the individuals handling music selections for 流行ular genres, 包括嘻哈, 岩石, 流行, 和拉丁. This campaign supported a larger brand effort to bring 潘多拉 front and center for a more thoughtful approach to music, 贴心地把听众和他们喜欢的音乐联系起来.

场外搜索引擎优化锻造健康

Optimized existing 站外搜索引擎优化 and established a scalable foundation for best practices in offsite links, 减少对付费媒体的依赖. This expanded 打造健康's footprint with a 40% growth in brick-and-mortar and telehealth care.

打造健康 offers mental health care at over 15 brick-and-mortar locations and regional telehealth clinics. I established a framework for existing facilities support and ongoing service expansion, establishing a complete and accurate presence on all effective 站外搜索引擎优化 channels. 重点是谷歌商业页面, 今日心理学, Yelp, 谷歌位置, 和中央社报道, including a partnership with BrightLocal that led to cost savings and efficiencies in awareness, 网站流量, and treatment opportunities without reliance on paid media.
1998 - 2002

心理学学士学位

加州大学圣克鲁斯分校-圣克鲁斯，美国

核心

数字营销, 社交媒体, 数字营销策略, 品牌营销, 付费广告, 市场策, 营销领导, 营销策略, 电子邮件广告, 线下SEO, 电子邮件营销自动化, 基于客户的营销(ABM), 市场营销研究 & 分析, 社交媒体内容, 文案, 当地的搜索引擎优化, 搜索引擎营销(SEM)

平台 & 工具

谷歌 Analytics, HubSpot的, activeccampaign, Yelp

其他

创业公司, 萌芽的社会, Microsoft Excel, 微软演示文稿, 谷歌, 数据分析, 市场营销报告, 运动分析, 领导, 社区, 创意方向, 项目计划, 增长的市场营销, 营销计划, 电台广告, 统计分析, 付费搜索, HIPAA合规, 电子商务营销, 付费媒体, 博客, 合作伙伴关系, 沟通, 预算, YouTube, 脸谱网, Instagram, Snapchat, 推特, 创意简报, 团队的领导, 视频, 心理学

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